Michael Bires is Director Product Line Thermal Management & HVAC at AVL, responsible for global business development, sales, and international operations in advanced thermal management solutions. He focuses on enabling OEMs to design and validate integrated systems for electrified mobility, using AI, simulation, and software-defined thermal management. Michael joined AVL in 2013 as Director of Sales and Marketing at AVL qpunkt GmbH and took on his current role in 2019. Earlier, he held senior management positions at WEISS Umwelttechnik GmbH and LEONI. With over 15 years of leadership experience, he combines commercial expertise with deep technical insight.
Case Study
Thursday, March 26
09:25 am - 09:50 am
Live in München
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This session explores how AI-supported software and simulation methods are being applied to the development of thermal management systems for electrified vehicles. The discussion will address the interaction of battery, e-motor, and cabin comfort requirements, and how these can be balanced to achieve energy efficiency, passenger comfort, and reliable performance. Examples from simulation practice and lab validation will illustrate how software-defined approaches can support OEMs in concept development and in meeting key technical challenges.
In this session, you will learn more about:
1 | Clean Mobility Café
Friday, March 27
11:00 am - 03:00 pm
Live in München
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Friday, March 27
03:30 pm - 04:00 pm
Live in München
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Presenting the results of our World Cafés: The moderators summarize the key takeaways of their World Café Round Tables on the main stage and share the main findings with all attendees.