Case study
Thursday, March 21
09:15 AM - 09:45 AM
Live in Munich
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There is no doubt about the vital role of semiconductors strategy in shaping the next generation of vehicle computers. Focused on actionable insights, organizations such as Bosch explore strategic considerations for future System-on-Chip (SoC) designs, beyond physical limits and emerging trends in automotive computing, such as Chiplet technology, which is enhancing performance, scalability, and efficiency in-vehicle systems.
From 2006, working at Jaguar Land Rover in Research on hybrid powertrain energy management strategies, I became later subject matter expert for hybrid powertrain energy management for the company. In 2013, I moved to Changan UK Powertrain R&D center as principal engineer overlooking the hybrid powertrain control strategy development for their P2 hybrid vehicle project. In 2016, I moved to China as Control & SW director at Great Wall Motors and delivered the SW to SOP of the following powertrain P2/ P2P4 and 48V BSG, I was also in charge of the torque path related predictive optimization functions. In 2022, I came back to the Changan UK Powertrain R&D Center as senior technical specialist for electrified powertrain controls & SW.
Dipl.-Ing. Michael Schaffert studied electrical engineering at the Technical University of Stuttgart. In 1998, he joined Bosch in Stuttgart as hardware development engineer for Engine Control Units. In 2001, he joined ETAS GmbH in Stuttgart as a Product Manager for Rapid Prototyping system. He left ETAS 2011, when he was Director for Product Management and Development and responsible for all ETAS HW. After ETAS Michael became Vice President at BOSCH and was the Head of Center of Competence for Vehicle Electrics and Electronics Architecture. In this role, he was responsible for future E/E-Architecture’s development incl. responsibility for recognizing and assigning new technologies. In 2015, he moved to BOSCH Japan and was the Head of Customer Engineering responsible for Asian Pacific Engine Control Units & SW Service Business. In 2019, he came back to Germany and became Head of HW Development for Powertrain Control Systems BOSCH. In 2020, he was founding member of the new BOSCH Division XC (Cross-Domain Computing Solutions) and had the role as the head of Product Group responsible for Base-SW and Middleware incl. OS Product & Services. Since 07/2022, he has joined BOSCH Semiconductor as a Senior Vice President responsible for System Engineering.